Looking Down the Road Magazine
Looking Down the Road is Bi Annual Magazine from Part, Service & Technical Operations of American Honda Motor Co., Inc for all Honda dealers in North America, to keep them updated with any new happenings in the division.
Software: Adobe InDesign, Photoshop, Illustrator
Behind the scenes:
The magazine content usually comes in Word doc. Sometimes the author provided graphics, sometimes they didn't. The challenge here is how to create a visually interesting layout without compromising the content.
PACT Brochure
PACT (Professional Automotive Career Training) is a state-of-the-art automotive technology training offers by American Honda that will enable students to become Honda and Acura certified technicians after they graduate.
This brochure outlines the importance of enrolling in PACT program.
Software: Adobe InDesign, Photoshop and Illustrator
Mobility Assistance Brochure Redesign
Mobility Assistance Program is a program to support the mobility needs that the drivers or passengers with physical disabilities. This program provides a reimbursement up to $1,000 from Honda to costumer who purchased and installed qualifying adaptive vehicle equipment on any eligible purchased or leased Honda vehicle.
Software: Adobe InDesign and Photoshop
The redesigned brochure:
Updated look and feel consistent with current Honda branding
More "consumer friendly" visuals (i.e disability is not limited to elderly people, it could be for anyone at any ages)
Easier to read content - information heavy area (inside panels) using lighter background.
Less information area could use darker background color to make the brochure stands out more.
Long term goal - brochure look and feel needs to be as "timeless" as possible to minimize frequent visual updates.
Older version brochure: Outdated information Outdated information and visual Not quite "consumer friendly" visual representation Not compliance with current Honda branding guidelines
Updated the look and feel with current Honda branding
More "consumer friendly" visuals (i.e disability is not limited to elderly people
Lighter background for inside panel for readability
Poster Design
Project descriptions:
OFI (Opportunity for Improvement) is an in-office program where employee could express his/her concerns, suggestions, comments on how things could be improved in the division. The purpose for this project is to bring more awareness of this program since not many employees know about it.
Software: Adobe InDesign, Illustrator and Photoshop
